Shopify Blog

Scale Your Facebook Ads

1. Increase your audience size The first step to scaling your advertising budget beyond $50 per day is to reconsider the size of the audience you’re targeting. Going from small, tightly defined aud...

The New Shopify App Store: Discover the Right Apps to Grow Your Business

Every business has unique needs and those needs change over time. That’s why our community of app developers are such an important part of Shopify, building flexible solutions to help you grow you...

What next After Launching a New Store?

>>> If you had to choose, what single ecommerce strategy or tactic would you prioritize when first launching a shop on Shopify? I’d love to hear advice on this from people who have been ...

How the Instagram Algorithm Works (And Where Your Strategy Needs to Shift)

From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn't. As these algorithms change, yesterday's marketing tactics might become less...

What Domain or Name Should I for Online Store?

Having a great business name is crucial to your success as an online entrepreneur. As Marty Neumeier writes in The Brand Gap, “The right name can be a brand’s most valuable asset, driving different...

Shopify Pursuit: An International Conference Series to Help You Grow, Learn, and Connect

Get your tickets to Pursuit Looking to grow and connect with other like-minded partners? Get your tickets to Pursuit today—and don’t forget to add in a master class ticket for a richer experience....

Affiliate Program for the Beginner's to Setting Up an Your Shopify Store

After you’ve started your online store, driven targeted traffic to your products, and made some initial sales, it can be tough figuring out what next steps to take to further grow your business. O...

How to Grow a Handmade Brand, A Family's Journey from Etsy to Shopify

For ten years I ran a business solely on Etsy. It was a side gig, never carrying any pressure to provide. It funded my hobby, scratched my creative itch, and connected me to a community of like-min...

Instagram Influencers: How Do I Find People Who Are a Good Fit For My Brand?

Instagram has quickly become the go-to platform for store owners who are looking to connect with new audiences, and influencer marketing on Instagram has become a top way to do it. When you work wi...

How to Drive Traffic and Sales this Holiday Season with New Discount Links On Shopify

With the biggest shopping season of the year upon us, hordes of customers are looking for juicy discounts on websites and shopify. To help you make the most of the holiday shopping bonanza, we’ve a...