It’s standard practice for shipping carriers to raise their rates each year, and some of this year’s increases were significant. Shipping your orders may become much more expensive in 2019. That’s why we’re introducing new and more affordable ways to ship...
Oftentimes, the best thing to sell customers isn't your product's features but their own potential. Who can they become or how will their lives change with your product in their hands? In this episode of Shopify Masters, you’ll learn from...
Effective content marketing isn't merely about churning out blog posts, YouTube videos, or podcasts—it's about creating value independent of your products or services and giving it away to your ideal customers. In this episode of Shopify Masters, you’ll learn from an entrepreneur who...
With the page turned on another exciting Black Friday Cyber Monday, it’s time to take a look at the data and see how the over 600,000 merchants on Shopify did during this banner sales event. Analyzing what happened this year, and...
The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday Black Friday Cyber Monday (BFCM) is a tremendous opportunity for your ecommerce business to make money. Last year, over $1 billion was collectively sold by Shopify merchants around the world...
1. Increase your audience size The first step to scaling your advertising budget beyond $50 per day is to reconsider the size of the audience you’re targeting. Going from small, tightly defined audiences to larger, broader audiences will provide your Facebook...
Every business has unique needs and those needs change over time. That’s why our community of app developers are such an important part of Shopify, building flexible solutions to help you grow your business your way. Shopify apps are so...
>>> If you had to choose, what single ecommerce strategy or tactic would you prioritize when first launching a shop on Shopify? I’d love to hear advice on this from people who have been through the process already and learn...
From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn't. As these algorithms change, yesterday's marketing tactics might become less effective tomorrow. That's why your strategy on each platform needs to constantly evolve too....
