Free Digital Products Are the Backbone of This Content Marketing Strategy

Effective content marketing isn't merely about churning out blog posts, YouTube videos, or podcasts—it's about creating value independent of your products or services and giving it away to your ideal customers.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who did just that with free printables, growing an email list of over of 200,000 parents and teachers.

Alexandra Eidens is our guest today and the founder of Big Life Journal: the world’s first growth mindset journals for kids, tweens, and teens.

We always think of ourselves as a TV channel and I think that’s a good way to think of yourself as a brand nowadays.

Tune in to learn

  • How to find freelancers to create your "lead magnets"
  • How they captured 200,000 subscribers using free printables
  • How to run a 60,000 member Facebook group without losing control
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