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How to Convert Visitors to Customers - Frictionless Checkout

Our freshly extended worldwide structure ensures that your customers receive an extraordinarily quick experience regardless of where they are shopping by effectively routing business and photo spots as close to their locations as feasible. Businesses are experiencing a twofold increase in site response time thanks to the 270 points of presence we currently have around the globe.


Worldwide Lightning-Fast Page Loads

Our newly extended worldwide infrastructure guarantees your consumers receive an extraordinarily quick experience wherever they are shopping by effectively routing traffic and rendering sites as close to their locations as feasible.  

World Network - 270 Points

Businesses are experiencing a twofold increase in site response time thanks to the 270 points of presence we currently have around the globe.



Easy Checkout - One Page Checkout

There will be significant changes to the checkout you are accustomed to. We're introducing a completely new, one-page checkout this year. It's quicker, higher-converting, and exactly what your customers want, and it was inspired by Shop Pay's tested conversion.

  • Customers can finish their purchases more quickly when there are fewer fields to fill out.
  • Less page loading means less friction for users, which increases conversion.

Checkout editor with drag and drop

With Shop Pay's seamless integration into the new checkout editor, you can easily change how your checkout appears to customers while maintaining a consistent brand experience. specific to Shopify Plus.

  • Change the backdrop colour or image, add your brand's logo, and edit the checkout's font.
  • Install checkout applications that communicate with the editor to enhance your checkout experience.

Gain Credibility with Shop Promise

Installing the Shop channel, adding the Shop Promise logo, and providing delivery dates to your store will communicate dependable, quick delivery.

  • Showcase Shopify's intelligently forecasted delivery dates, which are backed by a limited guarantee for your consumers in the event that they are missed.

  • Giving clients confidence to check out can raise conversion by up to 25%

Promise Signed-in shopping with Shop

Identify and sign in high-intent Shop users before they reach checkout with their Shop credentials, including saved passkeys. Let customers speed safely through a one-click checkout using Shop Pay, lowering bounce rates and increasing conversion

Optimized image rendering and focal points

We optimize your images for the highest quality and lowest file size to improve your store’s speed and increase conversion rates. Now you can choose the focal point on images, so your products show up front and center

Header and footer customizations

 With support for sections and blocks in the header and footer of themes, now you can customize any section of your store without leaving the editor or touching code.

Extend your theme with custom CSS

Easily add custom CSS to your online store theme without editing any theme files. Preview CSS changes directly in the editor.

New color settings for online stores
Now developers can help you better understand, access, and edit global color schemes for online stores with easy-to-add color settings for themes.

AI-generated material for storefronts

  • To overcome writer's block and generate product descriptions automatically, use Shopify Magic.
  • Our algorithm generates a description based on inputted attributes or keywords.
  • Create conversion-boosting, tone-appropriate descriptions

Better built-in search and recommendations

  • Improved search relevance ensures popular products are highlighted, and misspellings still return the right result to better match the customer’s intent.

  • Typeahead search suggestions help buyers find what they’re looking for faster.

  • Powered by data across Shopify, now product recommendations offer suggestions without any historical purchase data required.

Customize your store with metaobjects

Create reusable, custom content like a shoppable gallery, product highlights, cart upsells, and more with metaobjects. Draft, edit, translate, and reference your metaobjects directly within the online store editor, or use the Storefront API to seamlessly pull content into your custom storefront.

Power dynamic content with metafields

Now you can build dynamic collections with metafields. Further customize your metafields across commerce objects with updates that support rich text, money, and collection reference data.

Enhanced Search & Discovery app              

Extend filters to product tags and large collections, recommend products that are frequently bought together, and optimize how customers navigate your store with enhanced analytics. Now using metafields, you can add manual recommendations and product boosts at scale

Sanity integration

Connect your store content directly with your Sanity content management system to improve your online store’s performance.