1. Increase your audience size The first step to scaling your advertising budget beyond $50 per day is to reconsider the size of the audience you’re targeting. Going from small, tightly defined audiences to larger, broader audiences will provide your Facebook...
Every business has unique needs and those needs change over time. That’s why our community of app developers are such an important part of Shopify, building flexible solutions to help you grow your business your way. Shopify apps are so...
>>> If you had to choose, what single ecommerce strategy or tactic would you prioritize when first launching a shop on Shopify? I’d love to hear advice on this from people who have been through the process already and learn...
From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn't. As these algorithms change, yesterday's marketing tactics might become less effective tomorrow. That's why your strategy on each platform needs to constantly evolve too....
Having a great business name is crucial to your success as an online entrepreneur. As Marty Neumeier writes in The Brand Gap, “The right name can be a brand’s most valuable asset, driving differentiation and speeding acceptance. The wrong name can cost millions......
Get your tickets to Pursuit Looking to grow and connect with other like-minded partners? Get your tickets to Pursuit today—and don’t forget to add in a master class ticket for a richer experience. Buy tickets Pursuit: Running from September to November...
After you’ve started your online store, driven targeted traffic to your products, and made some initial sales, it can be tough figuring out what next steps to take to further grow your business. One often overlooked approach is the effectiveness of affiliate...
For ten years I ran a business solely on Etsy. It was a side gig, never carrying any pressure to provide. It funded my hobby, scratched my creative itch, and connected me to a community of like-minded makers. Each item...
Instagram has quickly become the go-to platform for store owners who are looking to connect with new audiences, and influencer marketing on Instagram has become a top way to do it. When you work with the right people, it can be a...
